The Fast Casual Alliance (FCA) represents over 375 leading fast casual restaurant companies that actively engage in and support the development of the fast casual restaurant business. On behalf of its members, FCA is dedicated to the continuing growth of the fast casual restaurant segment, consumer awareness of the fast casual restaurant, and continued support of legislative issues that will serve all of the restaurant industry.

FCA evaluates and recommends standards and practices, works to improve customer service effectiveness, and educates operators, associations, and media companies, as well as the wider business community, about the unique benefits of the fast casual restaurant business.

FCA has six core objectives:

1. Fend off adverse legislation and regulation 
2. Coalesce around market-making measurement guidelines and creative standards 
3. Establish consumer awareness for the positive promotion of the segment 
4. Share best practices that foster industry-wide growth 
5. Generate industry-wide research and thought leadership that solidifies fast casual restaurant growth 
6. Create business development opportunities with other media, association, and agency trade groups